PRIVATE BUSINESS COACHING

12-Week Strategy Sprint

For when you're ready to properly move something forward in your business, and you want experienced support alongside you while you do it.

A new offer. A pricing shift. A restructure. A growth plan. Or that bigger project you've been circling for months but haven't had the headspace to push through properly.

Over 12 weeks, we get into it together, shaping the strategy, making the decisions, implementing the plan and adjusting as we see what actually happens in the real world.

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Let's get it out of your head

and into the business.

Nobody knows your business as well as you do. I’m not here to sweep in and reinvent it.

I'm here to bring the outside perspective, commercial thinking and experienced input that can be incredibly difficult to give yourself when you're right in the middle of running it.

We take the big picture and turn it into something you can actually execute, making the decisions, working out the numbers, shaping the offer, sorting the messaging and breaking the whole thing into manageable next steps.

Then we actually move it forward.

This isn't coaching where we just talk about what you could do.

We work on what's actually happening in the business.

We shape the plan so it makes commercial and practical sense. You implement it. We see what happens. Then we refine, adjust and keep moving.

Because not everything lands perfectly first time in busines, and that's normal.

When something needs tweaking, you're not left wondering whether to scrap it or start again. We look at what's actually happening, strengthen what needs strengthening and keep the progress going.

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The 12-Week Partnership

What we might work on

Offers & revenue
Creating, restructuring or strengthening offers so they work commercially as well as practically.

Pricing & profitability
Looking properly at the numbers and making pricing decisions that support the business you're trying to build.

Positioning & messaging
Getting much clearer about what you sell, who it's for and why someone should choose you.

Launching & growth projects
Taking the bigger idea and turning it into a strategy you can actually execute.

Business structure & systems
Simplifying what's become messy, reducing unnecessary workload and making the business less dependent on you holding everything together.

Implementation
Working through the decisions, strategy, tech and inevitable sticking points that appear once you actually start doing the work.

We don't try to fix everything. We focus on the things that will make the biggest difference over the next 12 weeks.

The Investment

Private coaching is intentionally limited to fewer than five clients at any one time so I can stay properly involved in the businesses I'm supporting.

12-Week Strategy Sprint: £2,498

or 3 monthly payments of £999

If you're not sure whether this is the right level of support, complete the application.

I'll look at where your business is now, what you're trying to move forward and whether I think this is the right fit.

APPLY FOR PRIVATE COACHING

12-Week Strategic Sprint: £2,498

Or 3 payments of £999

“I’ve moved my business forward more in three months than I had in ten years.”

Therese

“Jenni helped me see new opportunities in my business and gave me the confidence to run with them. Everything finally felt doable.”

Brooke

“It feels like Jenni is as invested in my business as I am. I wish I’d done this sooner.”

"Ros

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MEET your mentor

Hey, I'm Jenni

I've been supporting Horse Business owners since 2018, I've managed to do some cool things:

Over 2,000 equine businesses supported through the Equestrian Business Support Network

Guest Speaker at BETA International (2025), own session, plus on the equine business panel

Host of the Equine Business Podcast, sharing real-world strategy from inside the industry

I didn’t plan to do this work. I just knew that most business advice didn’t fit the reality I was living, or the reality I could see across equine businesses every day. It assumes predictable weeks, spare headspace, and energy left at the end of the day, when most of us are juggling animals, clients, weather, physical graft, and a brain that never really switches off.

I’d worked across corporate roles and equine businesses for years, and eventually worked myself properly ill. I was exhausted, dealing with chronic health issues, and trying to be a present mum at the same time. I rebuilt by putting structure in place — clear decisions and systems that didn’t rely on motivation or perfect weeks. The result wasn’t a flashy business, but one that held. Things became steadier. Boundaries stuck. Money stopped feeling like guesswork.

In 2024, everything I teach was tested. My husband Allan had a severe stroke and I became his full-time carer overnight. I reduced my working hours — and my business didn’t collapse. The foundations did their job.

That’s why I do this work: to help equine business owners build something stable enough to carry them through real life. If you’re here, it’s probably because you don’t need more ideas — you need something that actually holds.