Taking your vision from the big picture to the ground.

1:1 Strategy Sprints

This is the most strategic and intensive way to work with me. I come alongside you as your on-the-ground partner to help you find the rhythm and move your business forward with total intention.

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Your Leg Up

Nobody knows your business as well as you do. I’m not here to reinvent it.

I’m here to come alongside you and give you the leg up you’ve needed to reach that next level. Once you are there, I’ll help you find your balance as you move through this new phase.

Whether you are launching a new membership, repositioning your messaging, or streamlining your entire business model, we start by breaking down the big picture. We turn those massive ideas into the tiny, bite-sized steps required to actually make them happen.

It's going to feel bumpy.

As you grow and push for new heights, the ride changes, it's a new horse entirely.

Much like learning to ride the trot for the first time. It is uncomfortable and bouncy until you find the beat.

I am here to help you navigate that transition, keep you on track, and hold the strategy so you can focus on the action.

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The 12-Week Partnership

I work with clients to:

Improve messaging and positioning to attract better calibre clients: Refining how you show up so you stand out from the competition.

Compile launch strategy for online programs: Building out the plan for your new course, membership, or offer.

Streamline and improve the business model to make more doing less: Restructuring for better flow and better profit.

Improve the execution: Working through the tech, the mindset, and the strategy so you can show up every day with total clarity.

It is practical and grounded. We work at the level your business is actually operating at, not theory.

The Investment

I keep my 1:1 capacity under five clients at any one time.

This ensures I am fully immersed in your business and your strategy.

12-Week Strategic Sprint: £2,498

Or 3 payments of £999

“I’ve moved my business forward more in three months than I had in ten years.”

Therese

“Jenni helped me see new opportunities in my business and gave me the confidence to run with them. Everything finally felt doable.”

Brooke

“It feels like Jenni is as invested in my business as I am. I wish I’d done this sooner.”

"Ros

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MEET your mentor

Hey, I'm Jenni

I've been supporting Horse Business owners officially since 2018, I've managed to do some cool things:

Over 1,800 equine businesses supported through the Equestrian Business Support Network

Guest Speaker at BETA International (2025), own session, plus on the equine business panel

Host of the Equine Business Podcast, sharing real-world strategy from inside the industry

I didn’t plan to do this work. I just knew that most business advice didn’t fit the reality I was living, or the reality I could see across equine businesses every day. It assumes predictable weeks, spare headspace, and energy left at the end of the day, when most of us are juggling animals, clients, weather, physical graft, and a brain that never really switches off.

I’d worked across corporate roles and equine businesses for years, and eventually worked myself properly ill. I was exhausted, dealing with chronic health issues, and trying to be a present mum at the same time. I rebuilt by putting structure in place — clear decisions and systems that didn’t rely on motivation or perfect weeks. The result wasn’t a flashy business, but one that held. Things became steadier. Boundaries stuck. Money stopped feeling like guesswork.

In 2024, everything I teach was tested. My husband Allan had a severe stroke and I became his full-time carer overnight. I reduced my working hours — and my business didn’t collapse. The foundations did their job.

That’s why I do this work: to help equine business owners build something stable enough to carry them through real life. If you’re here, it’s probably because you don’t need more ideas — you need something that actually holds.