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🐴 TAKE THE FREE BUSINESS HEALTH CHECK BELOW

🐴 How healthy is your equestrian business?
Take this quick 3 minute assessment, and I'll show you where you can improve.

Full Name *

Email *

What do you do? *

Your Business Name

Website (Optional)

P: Profitable Positioning

The stable foundation of any business is built around your profit. Let's see how your offers services and profit are doing.

Market Research:

Do you conduct regular research to understand your target market?

Yes, consistently

Sometimes

Rarely / not at all

Can you clearly articulate what sets your products/services apart?

Yes

Partly

No / I'm not sure

Is your pricing strategy based on market analysis and cost considerations?

Yes

Possibly, but it needs improvement

No / I'm not sure

G: Get Seen

Being seen and visible by your ideal clients is essential. Let's see how hi-viz your business is.

Do you have an active website showcasing your services or products?

Yes, very clear

Somewhat clear

Not really

How frequently do you engage with your audience on social media platforms?

Yes, very clear

Somewhat clear

Not really

Is your branding consistent across all marketing materials and platforms?

Yes, consistent

Sometimes

Not at all

A: Aids to Sell

How easy is it to get clients, customers or sales?

How good are you at getting and converting enquiries into sales, bookings or orders.

Really Good

Most convert

Awful

Do you regularly collect and showcase client testimonials?

Yes, and I use it consistently

Sort of / inconsistently

No

Have you or your team undergone sales training in the past year?

Yes

No but planning too

Never

L: Looking after You

It's hard to run a business if it runs you. How are you doing?

How often do you take time off to recharge?

Regularly

Occasionally

Rarely/Never

Do you invest in personal development (e.g., courses, coaching)?

Yes, most of the time

Sometimes

Rarely

Do you have strategies in place to manage stress?

Yes, effective strategies

Somewhat, but could improve

No strategies

L: Look After Clients

How well are you doing at looking after your clients and customers.

Do you have a system to collect and act on client feedback?

Yes, it's clear and consistent

Some parts are

No / it's mostly ad hoc

How promptly do you respond to client inquiries?

Within 24 hours

1-3 days

More than 3 days

Do you offer programs to reward repeat clients?

Yes, consistently

Sometimes

Rarely / not at all

O: Operations and Organisation

How good is your backend operations?

Are your business processes documented and followed consistently?

Yes, and they work well

Some, but they're inconsistent

No / it's mostly in my head or scattered around

Do you utilise tools or methods to manage your time effectively?

Yes, consistently

Occasionally

Not at all

Do you regularly monitor your income and expenses?

Yes, monthly

Yes, but not regularly

No

Your Score

G: Getting Seen

A: Aids to Sell

L: Looking After You

L: Looking after Clients

O: Organised Operations

P: Profitable Product & Offers

TOTAL SCORE (Out of 54) *

How did you do?

Ready to see what these mean. Submit your scores now for a breakdown of what your results mean and what you can do.

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If you'd rather listen while you're driving, working, mucking out or getting on with your day, come and join me on The Equine Business Podcast.

I talk about the money, marketing, customers, psychology, strategy and decisions behind building an equestrian business, including the things that don't fit neatly into an Instagram post.

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