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Hello
I'M JENNI
The Equine Business Mentor. Coach. Founder of the Equestrian Business Support Network with 25+ years in the equestrian world, coaching entrepreneurs since 2018.
I've work with riding schools, coaches, therapists, saddle fitters, product makers, online providers. I see the same traps on repeat.
Undercharging. Feast-and-famine cash flow. No-shows. Endless DMs. Busy weeks, thin margins. Content treadmill. Slipping boundaries.
Business starts to feel like a wild horse dragging you instead of you holding the reins.
If that’s you, you’re in the right place.
Confidence and Clarity
That Creates Growth
Most equine businesses don’t struggle because they’re bad at what they do.
They struggle because running the business side feels confusing, full of jargon, and too heavy to juggle alongside clients, horses, and life.
That’s where I come in. I mentor equine business owners with strategies that actually make sense. I often explain things in horsey terms so you can see exactly where we’re headed, without buzzwords or business waffle.
Together we work towards your goals, maybe get your pricing, clients, and systems working the way they should.
I guide, you take action, and step by step the pieces start to click.
The result is that you feel organised, more confident in your decisions, and your business grows in a way that fits you, not the other way around
What Equine Business Owners Are Saying
"Massive Difference"
The focus, accountability and support Jenni provides has made a massive difference. I’ve stopped second-guessing myself and started making decisions that protect my time and income. It’s given me confidence to set boundaries and value what I do.
Lizzie Herron
Equestrian Leadership Consultant
"Doable"
Jenni always has a way of bringing fresh ideas I hadn’t even considered. She helped me see new opportunities in my business and gave me the confidence to run with them. Her guidance makes everything feel doable instead of overwhelming.
Brooke Drassal
Drassal Equine Bodywork
"Invested"
I was really cautious about taking the plunge and joining Jenni's one-to-one program as financially it was going to be tough. I’m so glad I did, even though I wish I’d done it sooner. The support and encouragement I get is incredible, and it feels like Jenni is as invested in my business as I am
Ros D Equine
Mindset & Riding Coach BD Judge
PROVEN FRAMEWORKS
the Gallop Method
The step-by-step system for equine business owners to get more clients, increase profits, and finally find freedom.
Clarity
Straight-talking strategies
Community
you don’t have to do this alone
Integrity
always in your corner
Follow Jenni Online
LEGAL
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