Build a profitable equine business from the ground up — without the guesswork or overwhelm

Starting a new equine business or trying to get your existing one organised, profitable, and under control?

I can absolutely help with that!.

When I started my first business, I had all the passion in the world… but no real structure. And if you’ve already got clients but everything feels messy, inconsistent, or heavier than it should… this system works for you too.

I was doing everything — posting, planning, working hard — yet still wondering why it didn’t feel like a business that could actually support me.

If that sounds familiar, you’re exactly who this system was made for.

Most equine business owners start with a brilliant idea, but no real roadmap. You end up juggling clients, pricing, marketing, and admin while feeling like you’re winging it — and it’s exhausting.

That’s why I created The Stable Foundation System — a complete, step-by-step roadmap to help you build a solid, profitable, and sustainable equine business from the very start.

What is it?

The Stable Foundation System is a 6-module self-paced course built around my proven GALLOP Method.

It gives you the exact structure, tools, and confidence to go from “trying to figure it all out” — whether you’re just starting or already running a business — to something profitable, organised, and built to last.

No fluff. No endless theory. Just practical steps that actually move your business forward.

Proven Framework

The Stable Foundations Stytem is built around my signature GALLOP Framework, designed specifically for equine business owners.

G – Get Seen
→ Build visibility that actually brings in the right clients.

A – Aids to Sell
→ Turn your offers into easy yeses with simple, natural sales.

L – Look After You
→ Keep your mindset, wellbeing, and motivation steady (no more burnout).

L – Look After Clients
→ Deliver great experiences so people come back again and again.

O – Operations & Organisation
→ Streamline your systems so your business runs smoothly (even when life doesn’t).

P – Position for Profit
→ Price and position yourself with confidence — no undercharging, no guessing.

Every strong business needs structure — GALLOP keeps you focused on the areas that actually move the needle.

What’s Inside

Welcome & Orientation

Get clear on how the System works, how to use the tools, and set your first simple focus so you don’t try to do everything at once.

MODULE 1 — Get Clear

Find your niche, position your offer, and price for profit..

Choose your ideal client (the one that makes business easier)
Nail the real problem you solve (beneath the surface stuff)
Write your “I help X to Y so they can Z” line
Create a simple message bank so you know what to say online
Tools: Ideal Client Clarity Sheet, Problem + Promise Worksheet, Message Bank Starte
Checkpoint: You can explain what you do in one clear sentence without waffling

Module 2: Offers That Make Sense

Build one strong core offer and stop trying to sell 12 random things.

Choose and define your one main offer
Create 1 to 2 support offers that actually fit
Sort what’s included and what’s not (so you stop overgiving)
Clean up your delivery so it’s simple and consistent
Tools: Core Offer Builder, Offer Ladder Template, Offer Boundaries Worksheet
Checkpoint: Your offers feel clear, connected, and easy to sell

Module 3: Price With Confidence

Set prices that match your time, capacity, and skill without wobbling.

Work out what your prices actually need to be
Choose the right pricing model (packages, bundles, memberships)
Stop discounting out of panic
Communicate your price calmly and clearly
Tools: Simple Pricing Calculator, Pricing Model Selector, Pricing Scripts Cheat Sheet
Checkpoint: You can say your price out loud without apologising

Module 4: Get Seen

A simple visibility plan you can stick to, even when life is life-ing.

Pick your primary platform (no more platform hopping)
Know what to say (and what to stop saying)
Write easy content pieces that sound like you
Build a weekly visibility rhythm that doesn’t rely on daily posting
Tools: Platform Decision Guide, Content Prompt Starter Pack, Weekly Visibility Plan
Checkpoint: You know what you’re posting and why

Module 5: Systems That Keep You Sane

Get your backend sorted so clients don’t fall through cracks and you’re not running on memory.

Build a weekly business rhythm (admin, marketing, delivery)
Map your enquiry to booking to follow-up flow
Set up simple templates, tracking, and checklists
Know what to track weekly so you feel in control
Tools: Weekly Rhythm Template, Client Journey Template, KPI Tracker + Business Checklist
Checkpoint: Your business feels organised and repeatable

Module 6: Stay Stable

Protect your energy, set boundaries, and create client care that’s solid without draining you.

Set boundaries that protect your time
Plan your capacity so you don’t accidentally overbook
Improve client experience without making it complicated
Build consistency that lasts past the “new plan” phase
Tools: Boundary Builder Sheet, Capacity Planner, Client Care Checklist
Checkpoint: You feel calmer and more in control week to week

Completion & Next Steps

Wrap up, pick your next focus, and decide what support you want next.

You’ll Walk Away With

✅ A clear business structure that actually works
✅ Confidence in your pricing and offers
✅ Marketing that makes sense (and gets results)
✅ A simple sales process that feels good
✅ Systems to keep everything organised
✅ A stable, sustainable foundation to grow from

You’ll walk away with the structure and confidence to run your business like a pro — not just a hobby.

Who It’s For

This system is for you if:

You’re starting a new equine business and want to build it properly from day one
You’re already running one and it feels messy, inconsistent, or chaotic
You’re tired of guessing what to do next
You want clients and income without burning out
You want a simple plan you can stick to when life gets busy

Bonuses & Tools

✨ Worksheets, planners, and checklists in every module

✨ Optional built-in GPT tools to help you implement faster

(only if you want them)

✨ Interactive mini-quizzes to check your progress

Investment

One-time payment: £297
or
3 monthly payments of £99

Includes lifetime access to all modules, tools, and your Collective bonus month.

Start at your level. Move at your pace.

Come back whenever you need.

Frequently Asked Questions

How long does it take to complete?

Each module takes about 60–90 minutes — short, focused, and practical. It's designed for action, you can complete in days or weeks depending on your schedule and commitment. Also if you pay in instalments you will get access to 2 modules per month and the full course on completion so that will take longer.

Do I need to be good with tech?

Nope. Everything’s explained simply, with step-by-step guidance.

Can I start straight away?

Yes! You’ll get instant access to Module 1 when you join.
If you are paying on instalments you will get 2 modules per month, you will not get the full course until all payments are made.