Build a profitable equine business from the ground up — without the guesswork or overwhelm

Starting a new business or getting your business off the ground?

This is for you!

I can absolutely help with that!

When I started my first business, I had all the passion in the world… but no real structure.


I was doing everything — posting, planning, working hard — yet still wondering why it didn’t feel like a business that could actually support me.

If that sounds familiar, you’re exactly who this system was made for.

Most equine business owners start with a brilliant idea, but no real roadmap. You end up juggling clients, pricing, marketing, and admin while feeling like you’re winging it — and it’s exhausting.

That’s why I created The Stable Foundation System — a complete, step-by-step roadmap to help you build a solid, profitable, and sustainable equine business from the very start.

What is it?

The Stable Foundation System is a 6-module self-paced course built around my proven GALLOP Method.

It gives you the exact structure, tools, and confidence to go from “trying to figure it all out” to running a business that’s profitable, organised, and built to last.

No fluff. No endless theory. Just practical steps that actually move your business forward.

Proven Framework

The Stable Foundations Stytem is built around my signature GALLOP Framework, designed specifically for equine business owners.

  • G – Get Seen
    → Build visibility that actually brings in the right clients.

  • A – Aids to Sell
    → Turn your offers into easy yeses with simple, natural sales.

  • L – Look After You
    → Keep your mindset, wellbeing, and motivation steady (no more burnout).

  • L – Look After Clients
    → Deliver great experiences so people come back again and again.

  • O – Operations & Organisation
    → Streamline your systems so your business runs smoothly (even when life doesn’t).

  • P – Position for Profit
    → Price and position yourself with confidence — no undercharging, no guessing.

Every strong business needs structure — GALLOP keeps you focused on the areas that actually move the needle.

What’s Inside

Welcome & Orientation

Get clear on how the system works, how to use the tools and GPTs, and set your first goal for success.

Module 1: Profitable Positioning

Find your niche, position your offer, and price for profit..

  • Define your niche & dream client

  • Build and price your core offer

  • Tools: Offer Clarity Worksheet, Pricing Calculator, Pick Your Path Planner

  • GPT Tool: Offer Builder / Pricing Confidence GPT

  • Quiz: Is your offer truly profitable?

Module 2: G – Get Seen

Learn to show up and grow visibility with purpose.

  • Simplify your marketing

  • Create your core message & choose the right platforms

  • Tools: Visibility Planner, Content Prompt Pack

  • GPT Tool: Content Generator GPT

  • Quiz: Are you ready to be seen?

Module 3: A – Aids to Sell

Build a simple, feel-good sales process.

  • Understand what makes selling work

  • Learn how to sell in DMs & through your content

  • Tools: Sales Scripts, Offer Stack Builder

  • GPT Tool: Message Polisher GPT

  • Quiz: Do you have a sellable system?

Module 4: L – Look After You

Create business rhythms that prevent burnout.

  • Protect your time and energy

  • Set healthy boundaries

  • Tools: Energy Tracker, Weekly Planner

  • Quiz: How stable is your schedule?

Module 5: L – Look After Clients

Deliver a standout experience that gets referrals.

  • Design your client journey

  • Manage feedback and boundaries

  • Tools: Welcome Pack Template, Testimonial Request Email

  • GPT Tool: Client Journey Mapper

  • Quiz: Is your client experience referral-ready?

Module 6: O – Organise Your Operations

Get your backend tidy and functional.

  • Tech stack basics

  • Booking, payments, and admin systems

  • Tools: Ops Checklist, Weekly Rhythm Tracker

  • Quiz: How organised is your business?

Completion & Next Steps

Wrap-up, recap, and a roadmap for what’s next — plus unlock your free 1-month trial in The Collective to keep the momentum going.

You’ll Walk Away With

✅ A clear business structure that actually works
✅ Confidence in your pricing and offers
✅ Marketing that makes sense (and gets results)
✅ A simple sales process that feels good
✅ Systems to keep everything organised
✅ A stable, sustainable foundation to grow from

You’ll walk away with the structure and confidence to run your business like a pro — not just a hobby.

Who It’s For

This system is for you if:

You’re launching or growing your equine business and need direction

You want to turn your ideas into income

You’re tired of guessing what to do next

You want to build something sustainable — not just survive each season

Bonuses & Tools

✨ Worksheets, planners, and checklists in every module


✨ Built-in GPT tools to help you implement fast


✨ Interactive mini-quizzes to check your progress


✨ FREE 1-month of The Collective when you complete the course (worth £99)

Investment

One-time payment: £297
or
3 monthly payments of £99

Includes lifetime access to all modules, tools, and your Collective bonus month.

Frequently Asked Questions

How long does it take to complete?

Each module takes about 60–90 minutes — short, focused, and practical. It's designed for action, you can complete in days or weeks depending on your schedule and commitment. Also if you pay in instalments you will get access to 2 modules per month and the full course on completion so that will take longer.

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Do I need to be good with tech?


Nope. Everything’s explained simply, with step-by-step guidance.

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Can I start straight away?

Yes! You’ll get instant access to Module 1 when you join.
If you are paying on instalments you will get 2 modules per month, you will not get the full course until all payments are made.

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What support will I get?

The course is self-paced, but once completed you’ll unlock your month in The Collective for live support.

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The Equine Business Podcast / The Equestrian Business Podcast

Ready to Build a Stable, Profitable Equine Business?

Join The Stable Foundation System today and start

creating the clarity, structure, and confidence your business deserves.

👉 Start Now – £297 or 3 × £99

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