For established equine business owners
ready to elevate, refine, and scale with precision.
You’ve built something successful — a business that’s known, respected, and in demand.
Now it’s time to make it stronger, smoother, and more profitable.
The Mastermind is where we turn a good equine business into an exceptional one.
It’s where strategy replaces guesswork, decisions become sharper, and growth happens by design — not by chance.
Why I Created The Mastermind
Over the past seven years, I’ve mentored hundreds of equine business owners through private coaching and The Collective.
I’ve helped them tighten their pricing, refine their offers, simplify their operations, and find freedom again in their business.
But I noticed something.
Some clients reached a point where the basics were handled — they were already booked, profitable, and respected.
They didn’t need more lessons or motivation. They needed precision.
They wanted space to think bigger, make smarter decisions, and scale without losing control.
They wanted challenge, not cheerleading.
That’s why I built The Mastermind — a space for equine business owners already in motion, who are ready to lead their next phase of growth strategically.
It’s not about doing more.
It’s about doing what matters, better.
What You Can Expect
In The Mastermind, you’re not collecting ideas — you’re executing precision.
We diagnose profit leaks, realign offers, sharpen conversions, and build scalable structures.
You’ll emerge with:
✔️ More net income from your existing offers
✔️ A client pipeline that reliably converts
✔️ Tight systems that no longer rely on you
✔️ A leadership mindset that sustains at scale
What's Included
You’ll be surrounded by equine business owners at your level — each committed to progress, profitability, and performance.
Here’s how we do it:
3 x 1:1 Onboarding Strategy Calls (value £999)
We start with a full business review to pinpoint quick wins, tighten profit leaks, and align your next 90 days.
Monthly 1:1 Strategy Calls (Value £333/month)
Personalised focus to refine direction, measure results, and adjust with precision. (You can bring your team members if you wish to call)
Weekly Mastermind Sessions
Hot seats and strategic conversations designed to bring clarity, ideas, and confident decisions.
CEO Reset Sessions (Monthly)
Structured reflection time to review performance, track metrics, and plan forward with intention.
Private Mastermind Hub (GoKollab)
Direct access for feedback, check-ins, and accountability between calls.
Template & Resource Vault
Practical tools, checklists, and planners to make business smoother and simpler. (Value £350)
The Mastermind is new, the results from my private and Collective clients speak for themselves:
Since joining, I’ve finally got structure in my week and confidence in my next steps. The group keeps me focused and moving forward.
“Having Jenni and the group behind me has made all the difference — I feel supported, not stuck.”
“The space has helped me stay on track and build real consistency in my business.”
These are the kind of outcomes we refine and amplify inside The Mastermind.
Why the Mastermind
This is not another coaching container or accountability circle. It’s a strategic accelerator for equine business owners who already have traction and refuse to settle for incremental gains.
Every session is focused on growth levers, not comfort zones.
Every conversation is designed for clarity, speed, and intentional expansion.
Membership is capped at 20 to ensure you receive direct, high-level engagement. You’ll work in an environment that pushes your thinking, improves your decisions, and drives measurable business results.
Here, you:
✔️ Iterate at a higher standard
✔️ Make fewer mistakes with better foresight
✔️ Operate with clarity instead of chaos
✔️ Scale without sacrificing control
This is strategy, not support. Performance, not permission.
INVESTMENT
£1,999 pay in full 6 Months
or
£1,000 deposit + £333/month (minimum 3 months, then rolling)
If accepted, you’ll receive your private invite and payment link to confirm your place.
How to Apply
1️⃣ Click below to apply.
2️⃣ Answer a few questions about your business, goals, and next-level vision.
3️⃣ I’ll personally review your application.
4️⃣ If it’s the right fit, I’ll invite you to join the next round.
Frequently Asked Questions
Do I need to be full-time in my business?
Your hours do not matter but your business needs to be established and generating consistent revenue.
When do applications close?
There’s no deadline.
Applications stay open until the mastermind reaches capacity (20 members). And then you will be on a waiting list for when a space opens
What’s the minimum commitment?
Three months, then rolling £333 monthly. You stay for as long as you choose.
What if I’m not quite ready?
If I feel The Mastermind isn’t the right fit for you yet, I’ll suggest the next best step for your stage — often The Collective.
“I finally feel organised — and it’s showing in my results”
Running a hands-on business left little time for marketing — and even less headspace for strategy. Between managing clients, social media, and personal recovery after trauma, it was hard to see what to prioritise.
With Jenni’s simple systems and accountability, she built routines that made marketing feel doable again — and started seeing direct results.
Now, she’s consistently attracting new clients, feels more organised, and values her time and skills more than ever.
“I feel more organised and have strategies in place that have directly gained me clients. I value myself more and make space for me.”
You’ve already built the foundation.
Now it’s time to refine, optimise, and elevate.
The Mastermind is where established equine business owners step up to run smoother, more profitable, more scalable businesses — with clarity and confidence.
If you’re ready to think and operate at a higher level — apply now.
“Our best month in business — without working harder”
Nick and Dom were running a thriving riding school but knew they weren’t charging their worth. They were working long hours, juggling everything, and still not seeing the return they should.
With Jenni’s guidance, they built a clear pricing structure, set boundaries, and finally started valuing their time and expertise.
The result? Their best month in business since getting their riding school licence — and more balance behind the scenes.
“It’s been our best month in business since getting our licence. The focus, accountability, and support made a massive difference.”
Clarity
Straight-talking strategies
Community
you don’t have to do this alone
Integrity
always in your corner
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