FREE MASTERCLASS FOR EQUINE PRO'S
That flinch when someone asks your price?
It’s costing you more than you think.
It’s time to finally raise your prices without panic, guilt, or fear of losing great clients.
Join me for my FREE Masterclass,
Raise Your Rates Without Panic,
...where I’ll walk you through my No-Flinch Pricing Framework,
the exact method my clients use to confidently raise their prices
and earn more in their equine businesses.
GET THE REPLAY NOW 👇
If you’ve been putting off a price rise, this class will show you exactly how to do it before the year ends — calmly and profitably.
What Happens If You Don’t Raise Your Prices?
You probably tell yourself you’ll “do it later”… but let’s be honest — later never comes.
Every time you don’t raise your prices, you:
Work harder for less. You’re basically giving yourself a pay cut every time costs rise.
Attract the wrong clients. The ones who question your prices, drain your time, and don’t see your value.
Lose confidence. Deep down, you know you’re undercharging — and that quiet resentment starts to grow.
Hold your business back. While you’re worrying about what people will think, others are confidently charging more (and getting it).
You can keep waiting for “the right time”…
or you can learn how to do it right now 👇
Why This Framework Works (When Others Don’t)
Most people think raising prices is as simple as picking a new number and hitting “post.”
But that’s exactly why so many panic, backtrack, or lose clients.
The truth is — a successful price rise isn’t just about maths.
There's more to it
That’s why I created the No-Flinch Pricing Framework —
the step-by-step process I use myself and with every client before we ever announce a new price.
Inside the masterclass, you’ll learn:
How to build the belief so you can say your price without that nervous wobble.
The simple action steps to roll out a price rise calmly and professionally.
How to review and refine so each increase feels easier and more natural next time.
This isn’t theory — it’s real, tried-and-tested strategy that’s helped equine business owners at every stage raise their rates and still keep clients saying “yes.”
So if you’ve been putting off your price rise, this is your chance to finally do it right — with calm, confidence, and zero panic.
So if you’ve been putting off your price rise, this is your chance to finally do it right — with calm, confidence, and zero panic.
Don't just WING IT and hope for the best👇
A Sneak Peek At The
No Flinch Pricing Framework
Everyone’s talking about “charging your worth”…
but hardly anyone shows you how to actually do it without freaking out.
Here’s a glimpse at one of the slides from my No-Flinch Pricing Framework 👇
(Yes — the same one I use with my paying clients.)
🫣 I’ve blurred out the good stuff — you’ll get the full picture live inside the masterclass.
This isn’t surface-level “charge more” advice.
It’s the exact system I use to:
👉 Identify when it’s time to raise prices
👉 Get clients saying yes with ease
👉 Ditch the guilt and communicate confidently
🌟🌟🌟🌟🌟
“After using Jenni’s framework, I finally stopped second-guessing my prices
— and clients still said yes without hesitation.”
🌟🌟🌟🌟🌟
“I used Jenni’s framework to finally increase my lesson prices without losing a single client!”
🌟🌟🌟🌟🌟
“Jenni’s approach gave me the confidence to raise my rates and actually feel good about it — no panic, no guilt, just calm clarity.”
This Masterclass Is For You If…
You already know your prices don’t reflect your experience
—
you just need the confidence and clarity to change it.
This is perfect for equine business owners who:
Have been meaning to raise their prices for months (or years!)
Want to charge fairly without losing loyal clients
Feel tired of working hard but not seeing it in their bank account
Are ready to communicate their value like the professional they are
You don’t need to overhaul your business or turn into a sales guru.
You just need a framework that helps you raise your rates calmly, confidently, and in a way that feels right for you.
✨ Let’s make this the last time you flinch when someone asks your price.
Hello
I'M JENNI
If you're tired of second-guessing your prices or worrying what clients will say?
This free live session will show you how to raise your rates confidently and get paid what your work is really worth, without losing clients or your nerve.
In this free masterclass, you’ll learn:
How to reframe your money mindset so charging more feels natural
The small shifts that make your pricing a total no-brainer for clients
My 3-step No-Flinch Framework to raise prices calmly and clearly
Real examples from equine business owners who’ve done it successfully
What Equine Business Owners Are Saying
"Best Month"
It’s been our best month in business since getting our riding school licence. With Jenni’s support we raised our prices, set boundaries, and now feel clear and confident about what we offer.
Nick & Dom
Upper Lordswood Stables
"More Clients"
I feel more organised, have strategies that directly gained me clients, and I’m more assertive and motivated. Jenni understands the pressures of equestrian life and helps you prioritise what matters.”
Sarah Yeates
Birkby Vet Physio
"What I Needed"
Jenni is so creative.
She came up with ideas and email templates I was struggling to create on my own, exactly what I needed to move my business forward.
Sophie Anderson
Tack Up & Ride with Me
Reserve your Seat
Frequently Asked Questions
What if I can’t attend live? Will there be a recording?
Yes — a replay will be available for a limited time. But trust me, you’ll want to be there live if you can. That’s where the real magic (and coaching energy) happens.
What if I’m worried my clients can’t afford more?
That’s exactly why this training exists. We’ll shift the focus away from what you think others can pay — and onto positioning the value of your work, so you can't afford to charge less and the right-fit clients say yes without drama.
What if I’m already charging more than others in my area?
That’s a great place to start. This masterclass will help you strengthen how you communicate your value, so your pricing no longer feels like something you have to explain or defend.
Imagine the next time someone asks about your rates…
You don’t speed up.
You don’t brush or rush past it.
You don’t feel the need to justify a single penny.
You feel grounded. Clear. Certain.
That’s what this masterclass was built for.
And inside, I’ll share the exact framework that helps equine business owners hold higher prices — with ease.
WATCH THE MASTERCLASS NOW ⬇️
I promise — this hour will be one of the most grounding, perspective-shifting experiences you’ve had all year.
You’ll leave feeling clear, confident, and proud of the prices you hold.
This isn’t just information — it’s your invitation to stop shrinking, start leading, and finally feel at home in your pricing.
Copyright Jenni Bush - The Equine Business Mentor 2025