Zelina’s Story – Finding Focus, Confidence, and Community Inside The Collective

Zelina joined The Collective during a time when her confidence was dipping and she needed connection with people who truly get equine business life.

Like so many others, she’d tried traditional networking and found it didn’t quite fit — but inside The Collective, she quickly realised she’d found her people.

“I remember saying to my friends, ‘I’ve found the right one — I’ve found my people!’”

Zelina, who runs EquiSale Solutions helping tack shops improve their sales, discovered not just a supportive community, but also fresh ideas and practical strategies to focus her business direction.

Together, we worked on tightening her niche, clarifying her message, and building confidence to show up as the go-to expert in her space.

“You gave me the confidence to focus on one thing and just do that really well,” she said. “It’s made all the difference.”

Her story perfectly captures what The Collective is all about — a community of equine business owners who understand each other, share ideas, and grow together.

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