Sophie sharing her story of gaining clarity, confidence, and direction in her equine business through Jenni Bush’s coaching

Sophie’s Story – Finding Clarity and Confidence in Her Equine Business

October 20, 20251 min read

When Sophie came to work with me, she had a brilliant business helping riders with confidence — but behind the scenes, she felt like she was fumbling through the tech and second-guessing every idea.

She had all the passion, but what she needed was direction, accountability, and clarity on what would actually move the needle.

Over the months we’ve worked together in one-to-one coaching and The Mastermind, Sophie’s gained that focus — and a new level of belief in what she’s building.

She’s learned how to use automation and systems to make her marketing easier and more effective, and she’s developed the confidence to launch ideas instead of overthinking them.

“Rather than fumbling my way through, I now feel much more directed and positive. I go into things thinking, ‘Yeah, this is a great idea, it’s going to work!’”

Sophie’s story is such a lovely reminder that clarity creates confidence — and with the right guidance, the scary tech bits and “what ifs” become stepping stones instead of roadblocks.

https://www.tackupandridewithme.co.uk/

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Jenni Bush is The Equine Business Mentor and founder of the Equestrian Business Support Network with over 1,800 members. Since 2018 she’s been helping equine business owners — from yard managers and therapists to coaches and online service providers — attract better clients, price with confidence, and grow profitable businesses that give them more freedom. She also hosts the Equine Business Podcast, where she shares practical strategies and honest conversations about running a business in the equestrian world.

Jenni Bush

Jenni Bush is The Equine Business Mentor and founder of the Equestrian Business Support Network with over 1,800 members. Since 2018 she’s been helping equine business owners — from yard managers and therapists to coaches and online service providers — attract better clients, price with confidence, and grow profitable businesses that give them more freedom. She also hosts the Equine Business Podcast, where she shares practical strategies and honest conversations about running a business in the equestrian world.

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