Lizzie sharing how The Collective helped her find confidence, clarity, and focus in her equine business.

Lizzie’s Story – Finding Confidence, Clarity, and Community Inside The Collective

October 14, 20251 min read
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Running an equine business can sometimes feel like you’re the only one trying to do it all. Lizzie knows that feeling well.

When she joined The Collective, she was already doing great things — but she wanted more clarity and consistency. She wanted a space where she could share ideas, stay accountable, and feel supported through the ups and downs of business.

“It’s not just about learning,” Lizzie says. “It’s about knowing someone understands this industry and can help you focus on what really matters.”

Through our work together, Lizzie has found her rhythm — showing up consistently, setting boundaries, and focusing on the clients she can really make a difference for.

She says the biggest change has been how she feels about running her business: calm, confident, and clear about her next steps.

“The Collective gives me structure and support,” she says. “It’s that balance between coaching, accountability, and community — it makes you realise you’re not on your own.”

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Jenni Bush is The Equine Business Mentor and founder of the Equestrian Business Support Network with over 1,800 members. Since 2018 she’s been helping equine business owners — from yard managers and therapists to coaches and online service providers — attract better clients, price with confidence, and grow profitable businesses that give them more freedom. She also hosts the Equine Business Podcast, where she shares practical strategies and honest conversations about running a business in the equestrian world.

Jenni Bush

Jenni Bush is The Equine Business Mentor and founder of the Equestrian Business Support Network with over 1,800 members. Since 2018 she’s been helping equine business owners — from yard managers and therapists to coaches and online service providers — attract better clients, price with confidence, and grow profitable businesses that give them more freedom. She also hosts the Equine Business Podcast, where she shares practical strategies and honest conversations about running a business in the equestrian world.

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