Diane from Northern Equine Therapy Centre sharing how Jenni Bush helped her gain confidence, focus, and business direction.

Diane’s Story – Growing a Thriving Equine Business with Confidence and Support

October 13, 20251 min read

Running an equine business can sometimes feel a bit lonely, can’t it? You’ve got staff to manage, clients to serve, and a hundred moving parts that need your attention — but who supports you through it all?

That’s exactly where Diane was when she joined my programs. Her business was growing quickly, but she wanted focus, direction, and someone she could sound things out with.

Inside The Mastermind and The Collective, Diane found a space to work through the challenges of leadership, growth, and confidence — all while building stronger systems and streamlining her marketing.

One of the biggest shifts for her has been feeling supported while stepping into her role as a business leader. From sorting out SEO issues to managing staff changes and keeping her business profitable, Diane’s learned to lead with calm confidence — and not feel like she’s doing it all alone.

“It’s almost like having a riding instructor for your business,” Diane said. “If I was riding on my own, I’d just potter about. But with you there, I actually get things done that move me forward.”

If you’ve ever wished you had someone who gets your equine business and can help you see the next step clearly, Diane’s story shows what’s possible with the right support behind you.

https://www.northernequinetherapycentre.co.uk/

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Jenni Bush is The Equine Business Mentor and founder of the Equestrian Business Support Network with over 1,800 members. Since 2018 she’s been helping equine business owners — from yard managers and therapists to coaches and online service providers — attract better clients, price with confidence, and grow profitable businesses that give them more freedom. She also hosts the Equine Business Podcast, where she shares practical strategies and honest conversations about running a business in the equestrian world.

Jenni Bush

Jenni Bush is The Equine Business Mentor and founder of the Equestrian Business Support Network with over 1,800 members. Since 2018 she’s been helping equine business owners — from yard managers and therapists to coaches and online service providers — attract better clients, price with confidence, and grow profitable businesses that give them more freedom. She also hosts the Equine Business Podcast, where she shares practical strategies and honest conversations about running a business in the equestrian world.

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